Constructor
- Return on investment
+33x
Return on investment
- New business sales
£3.6m
New business sales in twelve months
Company overview
Constructor is a leading agentic commerce company based in San Francisco. They've raised $80M in venture capital funding and power innovative, AI-native digital commerce experiences for Levi's, Sephora, and Under Armour. Their proprietary AI models understand and track retail shopper behaviour to improve KPIs and they're now recognised as a leader by Gartner.
The challenge
They needed to increase their average deal size to maximise the productive capacity of their sales team. They had a small team, with a big target and they weren't generating the right type of opportunities to move the needle.
At the same time, they'd been deploying a generic, spray-&-pray like approach to outbound across the company, and needed a differentiated way of cracking into ICP accounts to attract and win the types of deals they needed to hit their goals.
What's important
A critical component was having a clear path to revenue. Understanding what actions needed to be taken, that were in our control, to deliver the results we desired. Using our personalised pipeline modelling approach, we identified specific inputs needed to deliver on target.
Most critical was strategic execution. A team who are able to understand the direction their target companies were travelling, capable of becoming a specialist in the market, and understanding what was happening and where and then leveraging that information into a strategically pertinent, and highly-efficient outreach process. By tracking and monitoring the market with deep industry knowledge, we were able to see where the money was, and get ahead of the curve.
What ran
- Ideal client profiling
- Personalised pipeline modelling
- Inputs systematically embedded within data-driven targets
- Real-time search intelligence
- Data-driven account selection and hypothesis
- Contact maps and org charts
- One-to-one personalised omnichannel campaigns
- Multi-threading and deal building
Why Azorro
Constructor worked with Azorro because they saw we had something different. They could see our hunger, our passion, our determination, our desire to improve and systematically learn through the way that they do business and within the market that they operate in in order to drive their best results. They partnered with us because we were a team who cared.
We were actively engaging with their customers and stakeholders on a daily basis in order to gather the information and glean the knowledge nuggets that we needed from all the different sources in order to be hyper effective. This was not an easy process. This took a lot of time, but the key thing was the determination, the systematic nature of the way we go about things, and yet also the boutique specialist and strategic thought that we were able to demonstrate throughout our process together.
The outcome
- Return on investment
+33x
Return on investment
- New business sales
£3.6m
New business sales in twelve months
Ready to see?
Thirty minutes. No deck, no pressure - just whether this fits.