Strategic Pipeline Generation for SaaS companies
We build enterprise and mid-market value for fast-growth, technically differentiated, and ambitious SaaS companies.
Current
state
- Pipeline coverage is short of the number, and the gap is at the top of the funnel rather than at the close.
- Your AEs are prospecting between demos, which means they are doing it in whatever time is left.
- You have run an SDR function before. It burned through headcount and a lot of sequences, and the meetings it booked were not ones anybody wanted.
- Inbound and paid have plateaued, and the accounts you actually want have never filled in a form.
Required
capabilities
- A proven track record delivering new business pipeline with global enterprise customers.
- A bespoke process built around your ICP, with relentless focus on proper execution.
- The ability to carry commercial conversations at C-suite enterprise level.
- An insight and research-led approach that compounds - technology-driven visibility, and direct collaboration on messaging and areas of focus.
Future
state
- Consistent net new enterprise opportunities, with the right people at the right accounts, arriving whether or not the team is busy.
- High-quality, high-value meetings delivering a healthy pipeline and revenue predictability.
- Unique competitive intelligence and target account dynamics that support strategic growth.
- A GTM thought partner tapping the market, bringing compounding knowledge that maintains your competitive edge.
Opportunities created at
How it works for B2B SaaS
Phase 01 / 04
Foundation
Total clarity on who you sell to and why you win.
Ideal client profiling
Total addressable market map
Buyer persona avatars
Phase 02 / 04
Prioritisation
Campaigns enthused with purpose.
The world's deepest AI x business development skills taxonomy
Real-time search intelligence
Data-driven account selection and hypothesis
Phase 03 / 04
Multi-channel focus
Relentless execution against a clear hypothesis.
One-to-one individually personalised omnichannel campaigns
Well-researched, consistent cold call execution
Ongoing LinkedIn management to build the relational layer
Phase 04 / 04
Meetings booked directly into your calendar
A well-qualified sales pipeline.
Pre-meeting research briefs
Strategic multi-threading and deal building
Anchoring from the first meeting to reach key champions
Case study.
A Series B technology company
A Series B-funded technology company selling to enterprise buyers. Anonymised at their request.
£3.6m
in new business sales, in twelve months
+33x
return on investment
Your team.
Jacob
3D chess player
Manoeuvres around objections with ease.
Esteban
Hustle and hard work specialist
No fear of rejection and an unparalleled desire to keep going.
Adam
Personality winner
Likeability turned to the max. The prospects love him.
Pren
Discipline and strategic executioner
Well-researched, relentless discipline.
GTM Strategist
Owns the hypothesis. Decides which accounts are worth opening and what the argument for opening them is.
Sales Researcher
Builds the universe by hand. Every account researched and every signal checked before a word is written.
Campaign Operator
Runs the campaigns across every channel, and rewrites whatever is not landing.
Account Manager
Owns the relationship with your team. Qualifies every meeting against the bar before it reaches a calendar.
Technologist
Builds what the list runs on - the signal tracking, the data, and the reporting you read each week.
We move fast.
The first two weeks
Rapid-fire onboarding
Hypothesis testing and message deployment
Market mapping
Buyer persona validation
The operating rhythm
Weekly campaign design and message build
Execution of hypothesis
Semi-weekly reporting on performance
Quarterly PG review