Strategic Opportunity Generation for Tech Services companies
We enrich your ecosystem and find qualified deals that partners can’t see.
Current
state
- Most of this year's revenue comes from expanding accounts you already hold, and a small number of them.
- New business arrives through partners and referrals, which often isn’t enough in order to achieve a revenue goal.
- By the time you hear about a piece of work it is an RFP, three suppliers deep, and the conversation is about rate.
- Your best people are billable, so business development happens in whatever time is left over.
Required
capabilities
- A proven track record delivering new business pipeline with global enterprise customers.
- A bespoke process built around your ICP, with relentless focus on proper execution.
- The ability to carry commercial conversations at C-suite enterprise level.
- An insight and research-led approach that compounds - technology-driven visibility, and direct collaboration on messaging and areas of focus.
Future
state
- Consistent net new enterprise opportunities outside the accounts you already hold, arriving whether or not the team is billable.
- High-quality, high-value meetings delivering a healthy pipeline and revenue predictability.
- Unique competitive intelligence and target account dynamics that support strategic growth.
- A GTM thought partner tapping the market, bringing compounding knowledge that maintains your competitive edge.
How it works.
01
Map
Every account your capabilities and delivery record strategically align to - mapped, prioritised, researched, validated.
02
Choose
The accounts with delivery gaps their internal teams can’t close - stalled transformation programmes, legacy estates, skills they can’t hire.
03
Pursue
One-to-one personalised campaigns to the people who own the roadmap - building trust before the tender exists.
04
Compound
Meetings become pipeline, pipeline becomes a system - analysed weekly, improved weekly.
Opportunities created at
Case study.
A software development agency
Named on the client register, withheld here at their request. An engagement we can describe but not attribute.
Your team.
GTM Strategist
Owns the hypothesis. Decides which accounts are worth opening and what the argument for opening them is.
Sales Researcher
Builds the universe by hand. Every account researched and every signal checked before a word is written.
Campaign Operator
Runs the campaigns across every channel, and rewrites whatever is not landing.
Account Manager
Owns the relationship with your team. Qualifies every meeting against the bar before it reaches a calendar.
Technologist
Builds what the list runs on - the signal tracking, the data, and the reporting you read each week.
We move fast.
The first two weeks
Rapid-fire onboarding
Hypothesis testing and message deployment
Market mapping
Buyer persona validation
The operating rhythm
Weekly campaign design and message build
Execution of hypothesis
Semi-weekly reporting on performance
Quarterly PG review