Sweetwater

Sweetwater MEA are a globally awarded, regionally founded integrated brand experience agency, specialising in building culture across Adidas, McCain, Vans, Kenzo and Stella McCartney.

Over 20 years deeply rooted in the UAE and KSA region, led by visionary Founder and CEO Steven Hetzer, who has maintained their strong independent status and built a world-class team of boutique specialists with global capability.

Their Adidas Ravi Superstar campaign won multiple Dubai Lynx awards and reached 643 million in PR.

At the same time, their market is small and intimate. They have worked very hard to build a remarkable reputation, and they did not want a spray-and-pray, generic approach to an outbound solution to influence their brand.

Another critical component was hunger. Steve and the team are go-getters, and they wanted their partners to match that energy: to push, with a nice balance of strategic thinking and relentless execution, to deliver business results.

A final point was insight. Their target market consists predominantly of Tier 1 enterprise brands, for which insight and market intelligence is critically important and helps to drive strategy.

Our partnership represents a genuinely differentiated approach to the MENA market, with a reputationally aware and strategically aligned outbound methodology that delivers new business opportunities.

We provide a transparent and open approach that enables deeper insights into messaging, competitors and target companies. This lets us systematically improve our targeting and develop our strategic thinking, so we can adapt quickly and approach the right people, at the right companies, at the right time.

With a market rocked by a global war, resilience has been a critical component of this story. With continued evolution and hard work, we have pushed through to build a system that is capitalising on the opportunities within the market.